Since its inception in 2006, the Malaysian Palm Oil Wildlife Conservation Fund or MPOWCF has initiated a number of wildlife and biodiversity conservation programmes examining highly pertinent issues faced by the industry: from orang utan and elephant conservation to the country’s first Wildlife Rescue Centre. These initiatives send a strong message to stakeholders that the Malaysian palm oil industry is indeed committed in both its words and actions to the conservation of the environment and wildlife in Malaysia while at the same time managing the industry’s activities sustainably.