The success of the first Malaysia-Africa Palm Oil Trade Fair and Seminar (MA-POTS) held in 2007 in conjunction with the continent’s largest food and beverage event – Africa’s Big Seven – has encouraged a followup meeting in the Sub-Sahara Africa Region, which is an emerging agriculture investment destination. Generally, it is viewed that the demand for oils and fats will continue to grow in this region. On the ground information and contacts can be secured through networking at the Malaysia – Africa Palm Oil Trade Fair and Seminar (POTS) 2011 on 7 December 2011 at Sandton Convention Centre, Johannesburg, South Africa.

The objectives of POTS are as follows:

1. To generate greater awareness of the  nutritional benefits and advantages of palm  oil for the food and non-food industries in  the Africa region and to promote greater  usage of Malaysian palm oil and its related  products.
 
2. To establish, renew and widen contacts as  well as foster a better understanding with  buyers / manufacturers / end-users related  to the Oils & Fats industry in Africa.
 
3. To provide a conducive platform for interaction  between members of the Malaysian palm oil  industry and African region end users as well as to address issues of common interest.